Because Every
Second Counts
Established 1994 · 5 Stores · 40+ Brands
Expertise
Brands
Stores
Guaranteed
Forty-Five Years.
One Passion.
TIME was born from a simple belief — that the right watch changes how you carry yourself. For over four decades, we have been South Africa's trusted destination for authentic timepieces, growing from a single store into a multi-brand retail group with five locations across the Western Cape and Gauteng.
As part of the Luxco Group — South Africa's leading watch and writing instrument distributor — every brand we carry is officially authorised, manufacturer-backed, and selected for quality, character, and lasting value. From an entry-level Casio to a hand-crafted HERBELIN, we treat every purchase with the same seriousness.
What Sets Us Apart
Three commitments that have defined TIME for forty-five years — and will define us for years to come.
Authenticity
Guaranteed
Every timepiece is supplied exclusively through official South African distributors and carries the full manufacturer warranty. You will never question what you bought from us.
Genuine
Expertise
Our in-store team are watch people first — passionate, knowledgeable, and completely without pressure. Whether you spend R800 or R28,000, you receive the same quality of advice.
Total Peace
of Mind
A 7-day returns policy, secure checkout, free standard delivery over R1,000, and a customer support team available Monday to Friday. We stand behind every sale, always.
"We don't just sell watches. We help people mark the moments that matter — a graduation, a promotion, a milestone, a memory." — TIME Watches, Est. 1994
Find Your
Perfect Watch
Browse over 40 of the world's leading watch brands — from everyday essentials to luxury statement pieces — all backed by our authenticity guarantee.